The rebranding of Victor Chandler
Bookmaker Victor Chandler is undergoing a major rebranding in the United Kingdom. They will now be known as BetVictor as they launched their new name with a new-look website at www.betvictor.com.
The decision to change the brand name is to ensure consistency and instant recognition across all international markets. BetVictor is already successfully running across Europe, and will now be the banner under which the UK operation trades as well.
The new website has been revamped with a fresher and cleaner design, making it simple to navigate and find the numerous markets which are available to bet on for each sporting event.
Chairman of BetVictor, Victor Chandler said, “As a company we are always innovating and moving forward, as well as extending our brand across new territories.
“The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.
“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”
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